Tuesday Tune-Up

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Tuesday Tune-Up

The “Tuesday Tune-up” is a weekly gathering for downtown business owners for networking, coffee, refreshments and a 10-25 minute video webinar with Jon Schallert* featuring topics to help you increase your business.  This is an initiative of the Economic Restructuring Committee of the Clayton Downtown Development Association, Inc. Please note that topics are subject to change.

WHAT:  ”Tuesday Tune-Up”
WHEN:  Every Tuesday at 8:30 am
WHERE:  Brick & Mortar, 217 E Main Street (July*)
WHO:  Downtown Clayton Business owners/managers and retail members of the Clayton Chamber of Commerce who want to improve & increase their business!

Invest just one hour a week to meet your fellow downtown business owners, learn practices and methods to make your business a destination and more profitable, and how a destination business owner must think differently about their business growth strategy.

TOPIC SCHEDULE

07/01/14 – Intro to Becoming a Destination Business
Jon Schallert explains in more detail his 14-Step Destination Business strategy. You will learn the 4 key differences that make a Destination Business much more profitable, and how a Destination Business owner must think differently about their business growth strategy.

  • What isn’t a Destination Business
  • Do Size and Product selection matter
  • Examples of a Destination Business
  • Destination Business Principles
  • Classifying Businesses
  • Destination Business Characteristics
  • Why thinking as a Destination Business works
  • Your Ultimate Goal as an owner
  • Example of Non-Destinations
  • Expanding the scope of your business

07/08/14 – Using the Power of Emotional Intelligence

Shari Frisinger, President of CornerStone Strategies, talks with Jon Schallert about how business owners can develop more effective communication strategies to yield more profitable business results. In this audio interview, Shari discusses:

  • What Emotional Intelligence is
  • How owners emotions impact problem solving and why
  • How emotions and feelings can influence a rational decision
  • Misconceptions about emotions vs. rational thinking in problem solving and decision making
  • When it’s OK for an owner to show they are angry
  • The definition of the emotional brain
  • The role of predictability in our daily interactions
  • What an owner can do when faced with an irate, angry customer
  • What to do with someone who withdraws and becomes very quiet
  • “Amy and Andy” and “fight, flight or freeze” defined
  • How owners can use their emotions to inspire and motivate their employees to work better as a team
  • How to get employees to handle disagreements themselves instead of getting the owner involved

07/15/14 – Applying the New Rules of Marketing to Your Small Business

In this interview, David Meerman Scott discusses with Jon Schallert how independent business owners can take advantage of his best-selling PR and marketing book, The New Rules of Marketing & PR, which was names by BNET as one of the top 10 business books of all time.

  • What is thought leadership, and why it is important to small business owners.
  • What are the old rules of marketing and PR, and what are the new rules to know for your target audience today.
  • How to make valuable web content for your website, blog or e-newsletter
  • What the different “buyer personas” are
  • Why it’s important to think like a publisher, not a marketer
  • How to start and maintain your own blog that is interesting and valuable to your customers
  • How to make podcasts and press releases that catch the attention of the media

07/22/14 – The Hypomanic Edge: The Link Between Craziness and Success in America

Dr. John D. Gartner is interviewed on his book, The Hypomanic Edge: The Link Between (A Little) Craziness and (A Lot of) Success in America. He explains why many entrepreneurs in America possess this hypomanic personality that provides energy, creativity, enthusiasm, and a propensity for taking risks, and why this quality must be handled with care. In this webinar, you will learn:

  • The meaning of hypomania, and why it is a quality particularly prominent in the US
  • The characteristics of a hypomanic, and how to tell if you are hypomanic
  • The clear disadvantages of being a hypomanic
  • The great Americans in history that possessed hypomanic qualities
  • Why hypomanics need to always be in action
  • How hypomanics can learn to make sound business decisions
  • Advice for the spouse and/or business partner of a hypomanic entrepreneur

07/29/14 – The Power of Face-to-Face Networking

Bonnie Coffey, Networking Expert and author of “Dreams for Our Daughters” shows how enhancing our networking skills can help forge a path of success in our businesses. Jon Schallert discuss the following topics in this interview with Bonnie:

  • How Bonnie began to teach the skills and strategies of Face-to-face (F2F) networking
  • Why her approach is so different
  • Why business owners might not be seeing significant results from their networking efforts
  • What are the skills in networking
  • How to be strategic in your networking
  • Will online networking replace face-to-face networking
  • The meaning of “Take Cliches seriously”
  • Explore origins and beginnings
  • What is means to ask about someone’s agenda
  • The Forrest Gump rule of networking
  • How to teach someone your name
  • Ways to remember names better when you first meet someone
  • Tips for networking at conferences
  • The biggest mistake people make when asked “What do you do?”
  • When networking face-to-face, be prepared to “Give” and what that means

*”Tuesday Tune-Up” rotates meeting locations monthly and will meet at Brick & Mortar, 217 E Main Street, in July and My Girlfriend’s Place, 115 E First Street, in August